London, UK. 2015 - 2016. My daily tasks at Perricone MD included designing and hand-coding promotional campaigns such as digital assets, display banners, and responsive emails.
To personalise emails, I created a "Recommended for you" feature, at the bottom of each email, which pulls through products based on the customer's browsing history (using the Nosto email widget). Implemented personalisation using customer age, name, and purchase history (segmentation data from Dotmailer).